Chanel: Father, I have an idea.
Neil: Again? Now what?
Neil sends a photo of the family dog. Chanel laughs.
Chanel: A Pink Kashmiri Tea brand, but for our generation.
Neil: The generation that hates ads and being told what to do?
Chanel: Exactly. Do you accept the challenge?
Neil sends a rocket taking off, and: let's go.
Chanel sends a photo of the two of them in Rome: Main Character Vibes.
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Our story
The daughter had
the idea.The father had
the experience.Neither knew what they were getting into.
A father, a daughter and a very pink idea. Calma Sutra started with two people who love culture, long conversations, and stopping for a cup together wherever they are.
Managing Director
KarachiWashington DC
My daughter
She grew up watching ideas become real. Now she's creating what's next.
When Chanel was small, she watched her mother and me slow down over a cup of pink Kashmiri tea. The house went quiet. Nobody rushed.
Years later, for her senior thesis at George Mason University, she built a campaign around that feeling and served the tea alongside it. It kept running out, and she kept calling me to bring more.
Someone at the show told her it could be a real business. That was the start of Calma Sutra. That same year, Graphic Design USA named her one of its Students to Watch. I'm still the one bringing the tea.
The daughter creates. The father builds.
Neil Christy, her father
- BFAGeorge Mason
- GDUSAStudents to Watch 2025
- Founder & CEOCalma Sutra
- Visualstorytelling
- Karachito DC
25years
creative experience
17countries
global campaigns
- OGILVY
- DDB
- PEPSI
- LIPTON
- TETLEY
- UNILEVER
My Dadzum
The brief was different this time.
He spent twenty-five years building brands for the world. Then I sent him a text.
Everyone else calls him Neil. All of us kids call him Dadzum.
He led campaigns for Pepsi, Tetley, Lipton and Unilever, held creative leadership roles at Ogilvy and DDB, then built Head Lion, an agency of his own, working across 17 countries.
When my idea came through, he didn't ask if it would work. He asked what I needed. He'd been carrying the same memory of that quiet house.
The daughter creates. The father builds.
Chanel Christy, his daughter
They came to America with very little, and a faith that didn't need a business plan.
Neither of them built it alone.
Every supplier who said yes. Every door that opened when it shouldn't have. Every late night that somehow came out right.
They give the credit where they believe it belongs: to God.
What they agreed
They agreed on three things before they ever agreed on a flavor.
- IIt would never push.
- IIIt would never promise.
- IIIIt would never tell you what to do.
Except nothing.
No miracle ingredients. No promises about your body or your mind. No one telling you to try harder, do more, be better.
Everyone is telling you what to do. This is the one thing that won't.
Not even the tea. Just the pause.
Everything can wait
for 60 seconds.
Some conversations
never happen.
We want to change that.
Across generations, so much goes unspoken. Not because we don't care, but because we don't know how to begin.
It's time to make space for the conversations that can change everything.
The 60 Sessions Pledge
Calma Sutra is pledging sixty free therapy sessions for South Asian women.
Because everyone deserves someone who listens without judgment.
Sixty lamps. Sixty chances to be heard.
The Founders Wall
Before there was a shelf,
there were believers.
These are the people who backed Calma Sutra on Kickstarter, when it was still an idea. Their names live here for good.
- No. 1trending globally in
Kickstarter's food category - Project We LoveKickstarter's
own recognition - 121 backersfunding goal
surpassed
- Maggie S
- Darien Sharif
- Dulcie
- Dennis
- Liz
- Nia Christy
- Chanel Christy
- Cy Christy
- Marvin
- Anson Trapani
- Marcus
- Hannah
- Haley
- Jacqueline Sison
- Siddiqua
- Harold Michael
- Rima Michael
- Brandon Biggs
- Kimberly Nguyen
- Joe Morrow
- Bri Ibáñez
- M
- Ligia Rivera
- Jhosseline Vasquez
- James Meinerth
- Jackie Manosky
- Rebecca Parish
- Michael
- Kiran Pinho
- Marina Pinho
- Payal Arora
- Franco Cabanas
- Ghalia Alsadig
- Celeste Fuentes
- Jason
- Ruby Reid
- Gabriel
- Garima Masih
- Shahid Gill
- Asma Din
- Morrison Din
- Puneet Bhasin
- Elisa Bhasin
- Ly Do
- Uzma
- Piero Garcia
- Natalia
- Audrey Kim
- Yadiel Yohannes
- Claribeth Martinez
- Rita Samuel
- Gulya
- Maddy Ferguson
- Munazza Qasim
- Matthew
- Geoffrey
- Irfan Malik
- Ian Godinho
- Seema Edwards
- Angela Macon
- Lillian
- Augustine
- Paul Michael
- Kaitlin Michael
- Farah
- Nate Moonis
- Amanda D'souza
- Obaid Samuel
- Patrick DSilva
- Ian Kenny
- Tara Davenport
- Angelo
- Samantha Griffin
- Jacinta
- Kyle
- John
- Buoy Kor
- Rudy
- Houda Fakkar
- Romulfo Sison
- Fadi Ghanem
- Stephanie
- Ryan Meyers
- Crystal-Marie
- D'Marcel
- Saba Mahgoub
- Isabella Arceo
- Mia Pagdanganan
- Sean Amoah
- Giselle
- Matthew Pinho
- Eric Quach
- Claudia
- James
- Elke Boogert
They are not customers. They are founders with us.
Some backers chose to stay unnamed. Some used first names or pseudonyms. If yours appears wrong, let us know and we'll fix it.
Everything can wait
for 60 seconds.
Your turn
Take a pinch of calm with you.
The Book of Calma Sutra
A real book, written one line at a time by the people who pause. Add yours.
Write a line